There are various ways to advertise in The Business Directory. For a comprehensive outline of costs and to submit a no-obligation advertising request, please visit our advertising page.
We’ll explain the types of advertising on The Business Directory in more detail below:
Banner Advertising
Banners are the most traditional way to advertise. They come in a variety of sizes, and we offer a variety of ‘zones’ that you can advertise in, which you’ll see as you browse our website.
Banner ads are usually sold in units of CPM (Cost Per Mille). CPM refers to the cost advertisers pay per thousand impressions of their banner ads. “Mille” is Latin for “thousand,” thus CPM measures how much an advertiser spends each time their ad is viewed 1,000 times.
You can design your own ads (we’ll provide you with a guideline) or use our professional banner ad design service.
Different zones come at different price points due to their prominence in display on our website. You can also purchase ads in multiple zones for the same campaign to get maximum impact & visibility.
Ads are linked to your business listing or an external URL. External links are reviewed before being approved for advertising.
We recommend purchasing 5,000 impressions and up to run a campaign of significance.
Email Promo Banners
We have banner ads within our weekly emails that go out to our database of small business owners and consumers. This is a great way to reach your target market’s inbox weekly.
We have up to 10 slots available and costs are for a month minimum, meaning your ad is guaranteed to go out 4 times.
Blog Advertorials (Sponsored Posts)
While we maintain strict editorial control, we offer a blog advertorial service. This is essentially a sponsored article that your PR agency or you submit to us for review & editing, after which it’s published if it passes our publishing criteria. We prefer a value-adding angle (especially to small business owners) rather than a hard sell, as that generally does not get a positive response.
We allow for a do-follow link within sponsored articles, which helps with SEO efforts. Sponsored posts also go out via our weekly mailer to thousands of business owners & consumers.
Advanced or Premium Listings
Our Advanced and Premium Listing Packages are a great way to display your business more prominently on The Business Directory. You get a lot more features like website & social media links, promotion callouts and even the ability to embed video on premium packages.
Franchise Listings
If you have multiple retail locations, we can provide you with franchise listing packages. This gives you the ability to control certain content from a central location and granular control over your marketing messaging across all of your locations. Perfect for national retail chains. This feature is also great for local SEO citation building for your locations and to gain reviews (even Google reviews) for your local stores. If you need franchise listings, please contact us.
Competitions
Our sister site, Prized, allows you to run viral giveaways & competitions. We accept submissions to run monthly free campaigns (T&C’s Apply), so be sure to complete the request form on their website to become eligible.
Custom Advertising Solutions
If the above appeals to you, but you have a more custom advertising solution in mind that might be a combination of the above, please contact us for a comprehensive quote.
Ready to get started?
Please complete our no-obligation advertising request form here.