Having a clear and compelling brand purpose is not some ideal cosmic state. It is a now recognised as the prime mover behind brand growth or failure in today’s marketplace. Brands have always lived by the rule of the 4 P’s: Purpose is now the Fifth P in Marketing. And if you don’t believe the research, just ask yourself this simple question:
Do you think you would find more meaningfulness in the business you did for a living if you knew that it had a positive impact on your consumers, employees and society?
And importantly the beneficial impact of purpose on sustainable business growth.
First we establish the true north of your business, as the first critical step in defining your business Higher Purpose, this not only differentiates your business, but bonds your brand story with the human spirit.
By integrating your brand’s true north with Higher Purpose marketing, Constellations embeds a deeper, more meaningful purpose in your brand’s corporate mission, vision, and values.
