Highgrounds BLVD is a pioneering lifestyle space in Illovo, Sandton, Johannesburg. It was conceived to serve a modern audience seeking a seamless blend of café, restaurant, co-working hub, private cannabis lounge, and event venue—all under one roof. The founders built it from their dual passions for food and cannabis culture, transforming them into a distinctive hospitality experience. What sets Highgrounds BLVD apart is its intentional focus on community, creativity, and cannabis-forward design—all while maintaining a premium, upscale atmosphere.
Products & Services
1. Café & Daytime Co-working
By day, Highgrounds BLVD operates as a stylish café where guests can enjoy artisanal coffee—ranging from single-origin espressos to cold brews—and a menu featuring pastries, breakfast bowls, fresh salads, and healthy light meals. The environment is designed for focus and comfort, with high-speed Wi‑Fi, charging ports, and meeting-friendly nooks. Cannabis-accepting patrons can opt for infused drinks and edibles in designated areas, all available only to members..
2. Restaurant & Gourmet Dining
As the day transitions, PHATSOULFOOD takes the stage. Their menu spans globally inspired dishes—such as farm-style breakfasts, Japanese milk bread French toast, fish tacos, Asian-style BBQ pork ribs, lamb ribs, burgers, and ribeye steaks. These meals are known for bold flavors, fresh ingredients, and visual appeal. Members can further enjoy expertly crafted cannabis-infused cuisine—precisely dosed and integrated into the dishes.
3. Private Cannabis-Friendly Lounge
Highgrounds BLVD offers a private, members-only cannabis lounge—an elegant, safe, legal environment where adults 21+ can enjoy cannabis freely, without onsite sales. This “green-lit lifestyle” concept provides comfort, community, and inclusion in a well-regulated setting.
4. Events & Co-Created Experiences
Highgrounds BLVD hosts a broad mix of member-centric events—comedy nights (“Laugh, Puff & Pass”), Amapiano festivals, exclusive dinners, workshops, live music, and educational sessions. With a fully equipped venue—lighting, AV, Internet, and professional planning—the team crafts bespoke celebrations: birthdays, corporate functions, tastings, themed evenings, and more.
5. Membership Program
Membership drives the experience. Highgrounds BLVD offers free and premium tiers, granting priority event booking, in-house and online shop access, freebies, loyalty perks, cannabis-infused pairings, invitations to education sessions, and use of exclusive spaces . The model encourages belonging, discovery, and long-term engagement.