Footprints Filmworks’ Verushka Naidoo says that whether you love him or loathe him, you have to admit that Omar Abdulla is a natural born marketer with a firm grasp of salesmanship; communications; and branding.
Just looking at his performance over the past decade or so, it is clear that he wittingly or unwittingly understands the basics of marketing far better than any other Managing Director in this country, with the exception perhaps of Shameel Joosub from Vodacom.
Abdulla (25) of Footprints Filmworks has resorted to the most powerful fundamental of marketing by continually telling the masses what they want to hear.
The marketer in Abdulla knows that it infinitely easier for a politician who is supported by the masses to gain the confidence of business than for a capitalist
